When you’re working in analytics, telling a story can be as important as the actual data behind it. Your analytical insights are only as good as the actions that you can take from them, and persuasive presentations are at the core of convincing business people to act. I realize that sounds cliche, but it’s true.…
Analytics
The Fastest Way to Setup your Data Pipeline – Advanced Startup Analytics – Part 2
I discussed my analytics philosophy in Part 1. In order to follow along, let’s work through connecting all of your data sources together. First, the two sources nearly everyone reading will have: user-tracking analytics, and a production database. Today I’m going to discuss how we’re handling this at OneMonth. The core of the heavy lifting…
Advanced Startup Analytics – Part 1 – Philosophy
In the startup analytics world, I’m sure you’re familiar with the following situation: you’ve got billing systems, product databases, event tracking, surveys, churn prevention software, sales, customer service interactions, and uncountably more systems. SOMETHING that you’re doing is getting these customers to pay, and to become loyal, but what is it? This is where you…
7 Analytics Tools to Jumpstart Your Tracking
I recently had an old co-worker ask me for recommendations on where I would start in order to bring his company’s data analytics tools and user tracking out of the 90’s. The company I work for is behind the times. Think 1990’s and early 2000’s when it comes to tech, tracking, and marketing. They have…