User acquisition can seem like a daunting task; heck, even the name is daunting. All “user acquisition” really means, though, is getting people to use your product. A huge part of this is helping potential users find your product. At Speek, we knew that it takes hard work to help people know that we are…
Optimization
Experimental A/B Testing for Big Wins
The impact of A/B testing is created along 2 dimensions, potential impact of any experiment X number of experiments run. In the early days, you’re potentially a team of one, and there are limits on the amount of things that you can test. Once you move a little bit into the process side of the…