Data driven decisions – 4 ways an analyst can help

As the data person at a small, data-driven company, you can get roped in to measuring things in fields that aren’t your speciality. Sales, marketing, content, UX / product, growth, finance, and more all have measurable aspects that you might be called upon to analyze. This is great for you and the company, since you

5 Presentation Tips for Data Analysts – Data Storytelling

When you’re working in analytics, telling a story can be as important as the actual data behind it. Your analytical insights are only as good as the actions that you can take from them, and persuasive presentations are at the core of convincing business people to act. I realize that sounds cliche, but it’s true.

What’s It Like Working at a Startup? It’s a Roller Coaster.

What’s it like working at a startup? My answer – it’s a roller coaster. Sometimes it’s amazing. Sometimes, it sucks. If you think that a startup is where you want to work (or even moreso, if you think you want to found one) I hope you’re ready. Things in the business change day to day

When you fail to manage expectations on a freelance contract…

Not every contract you have is going to go perfectly – even if you deliver what you promised. In August, I had my first freelance contract that I consider a failure. The client ended work early, and wasn’t satisfied. I’ve spent a while reflecting to see what I can learn from the experience. Goal: Increase

The Fastest Way to Setup your Data Pipeline – Advanced Startup Analytics – Part 2

I discussed my analytics philosophy in Part 1. In order to follow along, let’s work through connecting all of your data sources together. First, the two sources nearly everyone reading will have: user-tracking analytics, and a production database. Today I’m going to discuss how we’re handling this at OneMonth. The core of the heavy lifting

Advanced Startup Analytics – Part 1 – Philosophy

In the startup analytics world, I’m sure you’re familiar with the following situation: you’ve got billing systems, product databases, event tracking, surveys, churn prevention software, sales, customer service interactions, and uncountably more systems. SOMETHING that you’re doing is getting these customers to pay, and to become loyal, but what is it? This is where you